Shop Local is a social campaign designed to encourage readers in New York to shop at local independent bookstores. 

The identity is meant to replicate the intimate and lively ambience of independent bookstores in New York.

with Red Krypton
Branding: Farrynheight
Designed with Sanghee Han, Arthur Shim 
Role: Design Lead
greatmany.com

‘Have You Eaten?’ is a book that visually narrates the exploration of Korean cuisine from history through globalization and the significant role it plays in Korean culutre. It is a common greeting heard by many Koreans to express concern of each other’s well-being. 

Harmony and balance is a concept that permeates throughout Korean culture and specifically in the cuisine. The typography, pattern, and layout of this book all tie in the idea of balance. 

So Young’s collection examines ways in which art can serve as the bridge for communication when linguistic barriers arise.  These event posters draw visual elements from the collection’s scribble-like patterns of the fabric and hope to evoke the hand-crafted qualities of the collection.   

With the launch of her collection show, So Young asked me to design a series of promotional posters to build engagement and draw in visitors.