Jinny S. ParkAbout

Jinny Park is a Designer based in NYC focusing on brand identities, editorial design, and digital design. She strives to think about how design can address the needs of the communities we are in and foster human compassion.  
Currently at Red Krypton
Previously at Sylvain

Education:
Washington University in St. Louis
Sam Fox School of Design & Visual Arts
BFA Communication Design

Features & Awards
Graphic Design USA
Indigo Design Awards
Creative Quarterly 69
Creative Quarterly 70

Contact: @jinsjp__
Resume available upon request.
Solid State Coffee
Personal Project

Solid State Coffee is a roastery located on the Upper West Side in Manhattan. The roastery takes great pride in ensuring craft and quality in every step of their process. This project re-imagines a new identity that further demonstrates and aligns the visual system with the roastery's core values.



The Happiness of Silence
Personal Project
In a world where we are saturated by noise, this book explores ways in which we can find moments of pristine quiet with text from ‘The Happiness Lab’ podcast by Dr. Laurie Santos.



Shop Local
Guidance: Audra Hubbell
Recognition:
Creative Quarterly

Shop Local is a social campaign designed to encourage readers in New York to shop at local independent bookstores. 

The identity is meant to replicate the intimate and lively ambience of independent bookstores in New York.




Great Many
with Red Krypton
Branding: Farrynheight
Designed with Sanghee Han, Arthur Shim 
Role: Design Lead
greatmany.com

Great Many is a new hair growth system and studio that offers Plasma Hair Restoration (PRP), Hair & Scalp care, and Proven Prescriptions. 

With the launch of their first location in NoHo, NY, we were asked to design a website that highlights Great Many’s unique take on hair growth while creating a effortless shopping and booking experience for users.



‘Have You Eaten?’
‘Have You Eaten?’ is a book that visually narrates the exploration of Korean cuisine from history through globalization and the significant role it plays in Korean culutre. It is a common greeting heard by many Koreans to express concern of each other’s well-being. 

Harmony and balance is a concept that permeates throughout Korean culture and specifically in the cuisine. The typography, pattern, and layout of this book all tie in the idea of balance. 






SYJ Collection Show
Clothing Design: So Young Jang
Photography: Shina Peng

So Young’s collection examines ways in which art can serve as the bridge for communication when linguistic barriers arise.  These event posters draw visual elements from the collection’s scribble-like patterns of the fabric and hope to evoke the hand-crafted qualities of the collection.   

With the launch of her collection show, So Young asked me to design a series of promotional posters to build engagement and draw in visitors.